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Real estate in the face of generation Z: what changes to be expected?
The real estate market is constantly evolving, and the arrival of generation Z (born between 1997 and 2012) as future buyers and tenants redefines trends in the sector. Unlike previous generations, their expectations, their research methods and their purchasing criteria are influenced by technology, sustainability and flexibility.
Digitalization and online research
The Gen Z is ultra-connected and favors digital platforms to search for accommodation. Virtual visits, artificial intelligence and augmented reality play a key role in their decision -making process.
Flexible and eco -responsible housing
Young buyers and tenants are looking for modular goods, suitable for telework and environmentally friendly. Energy efficiency and sustainable materials are major criteria in their choice.
The rise of long -term rental and colving
Faced with high real estate prices, Gen Z favors long -term rental and colving solutions, offering shared spaces and increased flexibility.
New financing methods
Access to property becomes a challenge for this generation. It explores alternatives such as crowdfunding, purchase in condominiums and loans adapted to young workers.
Real estate must adapt to new expectations of Gen Z, which favors technology, flexibility and sustainability. The players in the sector must innovate to meet this emerging demand and anticipate the trends of tomorrow.
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